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Are you contemplating listing your horse farm, equestrian property, over-sized lot or land?
We, at Long Island Horse Properties, can tell you what your property is worth!
Establishing Property Value
This essential part of the process will enable you to accurately forecast the financial side of your proposed move. While you can attain a general picture of your local marketplace through newspaper advertisements and website portals, to establish an accurate value of your specific property, you will require the services of a real estate agent.
We will visit your home and meet with you at a time to suit your schedule. This appointment usually takes between thirty and sixty minutes and will involve a detailed inspection of your property. We will discuss your specific needs relevant to you own situation, market forces and current demand, and previous transactions and activity levels with similar properties. From this we will be able to advise you on the value range applicable to you property. We will be able to advise you about anything you might chose to do that may enhance the value of your property. We will then suggest an appropriate asking price. Our comprehensive marketing strategy will be explained together with the service level you can expect from Long Island Horse Properties. Questions and concerned will also be addressed at this visit.
Because we deal in specialty properties, marketing is very specific to the target audience. We first must determine the highest and best use of the property.
Determining the Highest and Best Use
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We research and analyze the property’s uses as well as the property limitations.
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We obtain the legal description, plat map, title, and acceptable zoning uses.
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We research sales of similar and comparable properties during the previous 1-2 year period and compare them with your property.
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We determine the subdivision possibilities to arrive at the properties highest and best use to a buyer.
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We research and determine possible financing for the property. We then aid the seller in establishing a listing price and target audience.
While each marketing plan is individualized to the specific needs of the seller and property, our marketing campaign always includes:
The Marketing Campaign
Prepare a detailed property portfolio including several full color photos and a detailed description of the property and buildings.
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Prepare and send out initial mailings to our targeted buyers.
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We market directly to our websites: www.lihorseproperties.com and to www.liequine.com. Your property is immediately emailed to each of our horse enthusiast members. With 11,000 members, this in itself is a very powerful marketing tool.
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We market to our sister company, Long Island Homes, where we can place both horse and non-horse properties.
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We market to other websites that include Realtor.com, HarmonHomes.com, Craigslist, Google, Point2 Homes, Yahoo! Classifieds, Oodle, Trulia, LiveDeal, Propsmart, edgeio, RealEstate Advisor.com, Vast, Propbot, Hotpads, Cyberhomes.com, and MyNextHome to list only a few.
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Place listings on MLS where realtors and buyers have complete access.
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Marketing through print advertising in publications such as Brookhaven Blue Book, Harmon Homes, The Horse Directory, Today’s Equestrian, Pennysaver, Yankee Trader, Town Crier, Suffolk Life, as well as other local magazines.
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Signs will be placed outside your home. This is a very effective way of generating interest in your property.
If you have any questions or would like to set up a free evaluation appointment, please feel free to call me at (631) 724-4800. |